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What’s included?

• High-quality videos
• Colorful pages with text and photos
• Parent’s Toolbox, including a feeding/diaper log, and baby comfort techniques
• Parent polls
• Optional weekly emails with timely tips

CONTENT INCLUDES:

• How breastfeeding works: 3D breast anatomy and milk production animation, colostrum, breastmilk qualities, why breastfeeding is important, AAP exclusivity recommendations.
• Getting the best start: Sharing breastfeeding plans with hospital staff, skin-to-skin contact, rooming-in, lactation consultants, pacifier recommendations.
• Latching on: Reclined and upright positions, 3D animation comparing deep and shallow latches.
• Breastfeeding positions: Laid-back, cross-cradle, football, side-lying, cradle hold.
• When to feed your baby: Hunger and satiation cues, feeding patterns and guidelines, how to feed a sleepy baby, cluster feedings.
• Getting enough milk: Signs of milk transfer, growth spurts, feeding and diaper log, stool and urine guidelines, weight gain, getting help.
• Breast care: Normal breast fullness, hand expression and pumping, engorgement, nipple tenderness, mastitis and other warning signs.
• Breastfeeding lifestyle: Partner support and involvement, feeding in public, self-care, substances to avoid, support groups, returning to work.